Anveshan raises US$15.7M Series B to scale trust in India's clean-label food market

A four-year-old brand is turning traditional Indian nutrition into a modern, transparent consumer business. Vertex Ventures SEA & India is backing the next phase of its growth.

The trust gap in Indian food

Indian shoppers have never been more aware of what goes into their food. Yet awareness has run ahead of access. Clean, authentic, minimally processed staples have remained hard to find and harder to verify, in a market long shaped by adulteration concerns, opaque sourcing, and labels that promise more than they prove.

The result is a trust gap: consumers who want better, and a supply chain that rarely lets them confirm they are getting it.

Anveshan's answer

Anveshan was founded in 2020 by IIT Guwahati alumni Kuldeep Parewa, Akhil Kansal, and Aayushi Khandelwal to close that gap. The brand makes minimally processed staples the traditional way: A2 bilona ghee, cold-pressed oils, raw honey, and Indian superfoods, produced through a network of rural micro-entrepreneurs and traditional producers and held to modern quality standards with rigorous lab testing.

The philosophy, in the company's own words, is "purity aur aapka personal connection", a promise to rebuild trust between families and the food they bring home.

"For years, access to clean, authentic, and minimally processed food products in India has remained limited despite growing consumer awareness around health and nutrition. At Anveshan, we are working to bridge this gap by building a transparent food brand rooted in traditional Indian wisdom and trusted sourcing practices. This investment will help us strengthen our manufacturing and sourcing ecosystem, expand into newer categories, and make high quality clean food products accessible to a much larger consumer base across the country." — Kuldeep Parewa, Co-Founder & CEO, Anveshan

A market moving upmarket

Anveshan is riding a structural shift. As incomes rise and health awareness deepens, Indian food consumption is moving upmarket, and the appetite for transparency and quality is spreading well beyond the metros. Direct-to-consumer brands and quick commerce have widened the shelf, giving smaller, trust-led players a route to households that legacy distribution never reached.

That demand is now substantial. Market researchers at IMARC size India's healthy food market at roughly US$26 billion in 2025, with sustained growth projected over the next decade.

Vertex's perspective

Vertex Ventures SEA & India led Anveshan's ₹150 crore (US$15.7M) Series B round, joined by International Finance Corporation, a member of the World Bank Group, Swiggy co-founder Sri Harsha Majety, and existing investors including Wipro Consumer Care Ventures, Titan Capital Winners Fund, Force Ventures, and boAt founders Aman Gupta and Sameer Mehta.

"India's food and nutrition market is premiumizing, with consumers seeking greater transparency, quality, and trust in the products they consume. Anveshan has been able to build strong consumer affinity by maintaining their core of traditional nutrition with a highly scalable and technology enabled proprietary supply chain. We are excited to support the team in building a large and enduring consumer brand for the future." — Kanika Mayar, Partner, Vertex Ventures SEA & India

The road ahead

Anveshan today operates at an annual run rate of roughly US$29M to 31M (₹280 to 300 crore) and is targeting US$104M (₹1,000 crore) within 24 to 30 months. The new capital will go towards manufacturing capacity, product innovation across categories such as its growing atta range, and deeper distribution across both digital and offline channels.

The harder, more durable work is the one Anveshan started with: proving, batch by batch, that traditional and trustworthy can also be scalable.